Canvas Awnings, Branding and New Customers - Part 1

Branding, branding, branding.  Read articles on marketing on the web, in magazines or in books on the subject and there's sure to be talk of branding.  But, what are they really talking about.  One way to look at branding is that when the customer thinks of buying a product or service, they think of buying your product or service.  Really, branding is an internal association by the potential customers of a product or service with a provider of that same product or service.  This association can be visual like a logo or set of colors or it can be auditory or just a feeling. The bright Red Target bulls eye is an example of a visual brand. 

Branding, though, is not just a logo, or business cards and stationary that match.  Brand identity encapsulates the essence of the retail store from professionalism of the employees to the quality of the products and services.  A powerful retail identity strengthens a store's image and consolidates its market position.  And, it can mean the difference between making a one-off sale or fostering lasting brand loyalty.  Satisfied customers help to advertise your business through word-of-mouth, thus resulting in increased patronage and higher profitability. 

Your place of business itself contributes to your branding image.  While in-store or office  environmental elements such as color, music and comfort while shopping or being served influence  the consumer's perception, they need to walk in first to have that favorable experience .

Branding starts at the front door. 

Shaping your customers impression of your business starts at the front door.  What does your store front or office front say about you? 

Where's one of the places new customers may come into contact with you even if they never see an advertisement or hear about you from your customers.  It's from the image you project from the curb every day.  What do you want potential customers to know about you.  How do you tell them at a glance that you pay attention to detail, deliver a quality product, are up to date and prosperous.  Canvas awnings can deliver this message to your customers as they drive or walk by your business.  A well-designed canvas awning with a beautiful fabric not only attracts the attention of passers by, it communicates your logo and store image and reinforces that image with both potential new customers and your present customer base.

Awnings  are a cost effective way to attract new customers, tell potential and present customers about the uniqueness of your business and reinforce your brand and image every time they pass by or come into your store.  They also communicate to your customers that you pay attention to detail and give your place of business a prosperous feel. 

 

 

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